The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been part of traditional marketing and business. Recently, it appears to me that the topic of funnels being used to promote Internet business is popping up all over the internet.
The reality is that people want to know more about this concept of marketing and how they can use it to enhance their online business marketing efforts. Read on to know more about the sales funnel for Internet marketing success.
The Sales Funnel: What exactly is it?
A marketing funnel is not an actual funnel. For this marketing concept, "funnel", is used to visualize and explain the entire sales process. It has a broad entry point for potential customers called "Unqualified Prospects" at its top and a smaller opening for sales conversion at the lower end. It's a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also called people who are not qualified, will be at the top of the funnel. They might require your product or service but have never been contacted prior to. After many phone calls, sales and promotions you've contacted people who have bought your product or services.
A lead generation funnel's effectiveness is also due to the capability to monitor the activities of your customers throughout the expanded sales process. The sales funnel allows you to anticipate the amount of potential customers who will ultimately be customers by calculating the qualified prospects at each stage.
The sales funnel allows you to determine where your sales process is failing and succeeding. It also helps to determine if your marketing campaign is not reaching the right customers. This will help you decide where to put your effort to make sure that sales are at the correct level and to meet the marketing objectives. It is used to monitor and control the customers sales process.
The Front- End or the Sales Funnel The top
The front of your sales funnel should be the most active part of your sales funnel. This area requires consistent testing. There is no limit to your imagination or resources in front-end strategies.
The main goal of the front- end will be to pull potential customers in and turn them into buyers later in the sales process.
The potential customer is "qualified" when they sign up or subscribe to something that you offer. This is when of the sales funnel where the potential customer or "Unqualified Prospect" is a qualified lead due to an action that may have enough interest to buy your product or service.
You need to create targeted traffic to your blog, website or squeeze page for your front-end system to function. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogs are among the best ways and tools to accomplish this.
There are a variety of tools that can be used to "qualify the unqualified prospect". One of the most efficient is the squeeze page. You can provide something of value that is connected to your service or product that they are able to get for no cost or at a discounted price in exchange for their email. The items offered range from video and newsletters to ebooks, e-mail courses as well as related reports.
This shows that people are attracted to your sales channel on the front end. The back-end is what we should be focusing on.
The Bottom of the Funnel or The Back-End
The bottom or back-end of your sales funnel is the place where most profits and sales are generated. This is where you will find your more expensive products. These products would all be suitable for the same audience, but they are delivered in different formats, such as audio, video and live interaction.
The primary difference between the front-end and the back-end is the type of client as well as the cost of the product or services being offered.
While it's true that only 1-2% of those who enter your front-end will be able access your back-end, this small percent may not be of any significance. It's okay, because this small group will be investing much more in the long run.
Front-end products and services might cost less than $100, however back-end services, products, and services typically run between 100 and 1000 dollars. This makes the back-end or bottom of the funnel sales funnel to be the primary source of revenue for your Internet company, and it's the most reliable and stable area in this sales funnel.
The sales funnel can be as complex or simple as you would like it to be, so long you have the proper resources and creativity.
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