Clothes Large Lululemon Launches Marketing campaign To Resist Capitalism – Thelegaltorts

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Please forgive a departure from our usual discussions but I wanted to share an interesting controversy in the area of fashion and apparel. A new campaign to “unveil historical erasure and resist capitalism” is under fire.  Such campaigns are now commonplace on campuses but this is a campaign to end capitalism by Lululemon, a publicly traded brand worth billions and in the business of selling such things as leggings for $120 a piece. The campaign brought to mind the quote attributed to Lenin that “When it comes time to hang the capitalists, they will vie with each other for the rope contract.” In this case, Lululemon will sell you the rope in various colors plus some “hotty hot” styles for $60.

 

The company has selected Rebby Kern, a self-proclaimed “social justice warrior,” as a spokesperson and promoted a class called “Decolonizing Gender.”

Her site rallies people (including those who linked through Lululemon) to resist consumerism  . . . presumably like Lululemon.  Kern (who identifies as a “non-binary, biracial, pansexual person”) declares that “capitalism wins under a colonized binary system of gender?”

Karl Marx said in The Communist Manifesto that “The proletarians have nothing to loose but their chains.” However, he said nothing about looking démodé. You can still redefine society in a “Define jacket” for $80.

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