WEST PALM BEACH, FLORIDA, USA, December 22, 2020 /EINPresswire.com/ – The easiest way to get clients to your law firm is to use Google to your advantage. About 95 percent of people looking for legal advice use a search engine. Additionally, around 75 percent of legal consumers visit a law firm’s website after deciding to take action.
Is law firm success as easy as getting people to visit your website? Yes sure. But getting these visitors is not easy at all. And in the legal industry, every law firm is trying to achieve the same goal. So competition in the legal field is extremely tough.
In fact, most if not every law firm invest heavily in their website and search engine optimization (SEO). That means not only must you join the game of SEO for Law Firms – if you haven’t already – but you also need to get better at using your digital marketing than the competition.
To help you on this path, we at Oamii offer this blog to give you helpful insights and hopefully save you time.
At Oamii, our specialty is leveraging technology to provide SEO for law firms. This is how we can help law firms market themselves. We’ve been around a few times helping law firms with their digital marketing / SEO strategies.
If you need more help with search engine optimization without doing all of the technical work and going through the learning curve yourself, we invite you to give us a call. You can reach us via our online contact form or call us at 561-228-4111.
While you are considering whether to outsource your SEO approach, here are 10 law firm SEO tips.
1 – Rank for these aggregator sites
You have probably heard of Avvo, Justia, and Super Lawyers. They are aggregator websites that collect information about law firms and make it available to visitors to their websites. If you do a Google search for, for example, “Personal Injury Attorney, Palm Beach,” you will likely see Avvo or another aggregator website at or near the top of the search results. While these websites are competing for coveted search results space, you might be better off working with them than against them. Optimize your profile on the aggregator site so that you can be found – and the aggregator site did a lot of work for you.
2 – keyword for intention
As you include keywords in your website content, make sure the keywords you choose benefit from the prospect’s “intent”. When a user searches for your services, provide keywords that are intentional. For example, if someone wants to hire a Palm Beach Personal Injury attorney, a good keyword (or phrase) would be “Hire a Palm Beach Personal Injury Attorney”.
3 – Have a website that is easy to use
An easy-to-use website is not only good for user experience but also for rankings. Do your best to group content, navigation, and URL structures in organized buckets. It will take advantage of the Google search results.
4 – Don’t forget the local viewfinder
You also want to optimize your website for local search. To do this, familiarize yourself with Google My Business and set up a Google+ Business page. Make sure to check out and optimize this page as well.
5 – Reviews
Overall, star ratings are what we call a business opportunity. Why? Because so few websites have them. It’s a quick and easy way to make you stand out from the crowd. Additionally, getting a website star rating for your website isn’t that difficult. It starts with you making sure you have reviews online to pull off.
6 – Create helpful content
One of the main drivers that brings people to your website is the content of the website. We cannot stress enough that the success of SEO depends on the ability to create and distribute content. And your content shouldn’t be just words – it should be helpful information that Google rates as worthy of interest.
7 – high performance connections
Have other websites link to your website. This is the best way to increase your popularity with Google algorithms. For example, the Quora question and answer page allows people with knowledge to answer questions from users. When you go to this website answer a question or two (be careful not to provide legal advice), then include a link to your website. This way, you create a multitude of websites, all of which point to your website.
8 – guest blog
Guest blogging means writing blogs that appear on other websites. That will increase interest in your work and you can take this blog link back to your website – another powerful link.
9 – Track Results
As you can see, it takes a lot of time and effort to bring organic traffic to your website. Once your digital SEO strategy is in place, you can use Google Analytics to determine how many visitors are coming to your website from search engines and see if the traffic matters so that real customers can come from it.
10 – Get Help From the Pros – Call us at Oamii
As a business owner, you are always looking for new and innovative ways to increase traffic to your website which translates into sales. Before doing this, the first thing you need to understand is that the majority of potential customers on the internet don’t look past the first page of search engines. You are missing out on a ton of potential revenue if you are not where people are looking. This is where we come in. Oamii is a leader in SEO for law firms.
Oamii understands the importance of SEO services and we are dedicated to optimizing your websites to provide high quality content for new business areas. We have the tools and the team to make sure that your website and your company are not only top-of-mind, but also top-of-search engine!
When investing in advertising, you want to partner with an agency that will bring the best results to your law firm. You want to get the most out of your advertising budget and get the best return on investment. At Oamii, we offer our customers high quality products and services with their interests in mind. Our services are always provided according to schedule, budget and scope.
We have efficient digital marketing systems with clearly defined goals and expectations. We encourage continuous improvement, which in turn improves your bottom line.
The choice is yours with your marketing dollars and resources. If you want to increase your marketing reach with the help of a skilled, professional lawyer marketing agency, look no further than Oamii to crack the code to improve your marketing game. We warmly welcome you to contact us at Oamii to help you market your business and build your business book. Please fill out our online contact form or call us today at 561-228-4111
Engr. AJ Jama
Oamii Digital Marketing Agency
email us here
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December 22, 2020, 19:00 GMT
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