Lil Nas X explained that the pictures combined with the trainers actually represent a reference to the Bible verse Luke 10:18 – “So he told them, ‘I saw Satan fall from heaven like lightning.’ “As a result of the combination of the video and the fact that Each shoe contains 60 cubic centimeters (2.03 fluid ounces) of red ink and a single drop of human blood donated by members of the art collective in the bubble cushion sole. The shoes have now become the center of an unfolding legal battle.
The athletic shoe giant has filed a lawsuit in the US District Court for the Eastern District of New York, stating that it will not approve or approve the bespoke Satan shoes. Nike has also filed for a ban on MSCHF’s use of the famous Nike ‘Swoosh’ and the sale of the shoes. In the lawsuit, Nike said “MSCHF and its unauthorized Satan shoes can cause confusion and dilution, and create a flawed association between MSCHF and Nike products. In fact, there is already evidence of significant confusion and dilution in the marketplace, including calls to boycott Nike in response to MSCHF’s launch of Satan Shoes based on the false belief that Nike authorized or approved this product. “
In a clear sign of our social media-led times, Nike cited a tweet in its lawsuit from popular shoe influencer @Saint, who teased the upcoming release of the shoes to raise awareness of the so-called “Satan Shoes”. in the USA
The advertisement sparked consternation from leading Conservative voices, including South Dakota Governor Kristi Noem, and, as expected, a wide variety of religious social media users.
Our children are told that this type of product is not only okay, but also “exclusive”. But do you know which is more exclusive? Your God-given eternal soul.
We fight for the soul of our nation. We have to fight hard. And we have to fight smart. We have to win. https://t.co/m1k1YWFpuo
– Governor Kristi Noem (@govkristinoem) March 28, 2021
Many were annoyed about the design of the shoes and criticized both Lil Nas X and MSCHF on Twitter. It appears that Nike’s lawsuit is an attempt to distance itself from criticism.