In theory, we are all aware of the power of a human – like the power to write a true sentence or light a candle instead of cursing the darkness, or a shot that is heard around the world and creates a new nation. On the other hand, we also suspect the value of one because one can be so insignificant. It’s all too easy to blow off a day of training or a day of posting because it doesn’t look like it is dull until it turns into a week or month of inactivity – and suddenly a step toward something bigger worsens to one unique.
Still, an individual’s performance can be of great importance to marketing as lawyers can create content quickly and in as little as an hour a day or less. In 2019 I was trying to record one video a day when I was starting a law firm. Even though I gave up after two months, I still generated a small amount of content. However, so that you don’t forego individual power, here are three examples – from a lawyer, an in-house attorney, and a consultant – that should revive your excitement.
Ari Kaplan’s Virtual Lunches When the world closed in March, Ari Kaplan – one of the real legal professionals and an energetic casual mover – harnessed the power of Zoom to bring colleagues together for virtual lunchtime lunches. With so many people isolated at home, the meetings began as a way to encourage social interaction and connection, talk about job trends (from e-discovery to avatars at conferences) and also had many people with closed courts and conferences time on their hands. Although the quarantine has subsided, lunches are still going strong 38 weeks later. Ari has also amassed a tremendous amount of content by rounding up the conversations and likely generating ideas for the articles and reports he creates for stakeholders in the legal sector. Most importantly, Ari’s Lunch has helped colleagues in a time of need – and judging by the steady stream of gratitude attendees have expressed, and Ari has also created an audience that will take to the mat for him – including me .
Laura Fredericks Daily Linked In Posts. Back in November, business and contract lawyer Laura Frederick shared this remarkable post about the results she had achieved by posting it daily over a period of 100 days on Linked In. Frederick reported that her post traffic increased from 35,572 to 1,028,392 views during this period, allowing her to expand her network. Frederick also reported that her increased visibility led to collaborations with other lawyers and legal technology companies. Most of all, Frederick had a habit of spending an hour each day thinking about issues in their field and what types of posts might be most helpful to viewers.
@Josh Lenon’s Upcoming # 31DaysofLegalTech Project on Twitter – Last week Josh Lenon announced a # 31DaysofLegalTech project on Twitter, which starts January 31st. Every day of the month Josh will wear an article from #legaltech or #legaltech next door and promote the company with a mini-review. Even though the project hasn’t started yet, I wrote about it here because it’s one of those ideas why I didn’t think about it, and because I’m 100 percent confident that Josh will implement this idea. a day wonder.
Both Josh’s project and Laura Frederick’s experience show that a one-step project doesn’t have to endure to produce the results (although Frederick continued to publish them daily). If you are not sure if you can run one campaign per day indefinitely, do so for two months and you can still get the same results. Or, take a weekend day to generate a supply of can contents to fill in the gaps when you start posting daily and run out of steam or find the time.
As the saying goes, a 1,000 mile journey begins with one step. Building a consistent online presence and connections also begins with an action that can produce harmful results once a day.