Like everyone else, rational, smart, and always skeptical lawyers are prone to expensive, low-return coaching, consulting, and marketing programs. As I wrote here six years ago, there are many reasons why lawyers are easy prey to questionable, expensive programs.
To begin with, many lawyers who run their own law firm feel inherently anxious, especially in economically difficult times like this, making them vulnerable to quick fixes by professional sellers who are trained to pounce when they have a hint notice of despair. Even those lawyers who seek recommendations or program reviews don't know what to expect in the world of online influencers, surrounded by a roster of cult followers who willingly inflate testimonials. And most influencers are not immune to consideration by offering cheap reviews in return for positive reviews.
In addition, some lawyers often fail to achieve results even with coaches and marketers who have integrity and reputable programs and are not involved in misleading marketing practices. It is not surprising. After all, coaching and marketing are inherently personalized services, the success of which depends on the right fit, which is completely subjective. Unfortunately, many lawyers who are unsuccessful in a program are often unwilling to openly share their specific experiences because they are ashamed of wasting money or because they feel they are not getting results – even if the problem possibly simply due to lack of fit as lack of dexterity or determination.
For all of these reasons, I hesitate to promote or criticize most of the available online marketing, consulting, and coaching programs in the legal field – even if some of the programs are potentially valuable to readers. In addition, I want MyShingle to be a source of information for quality programs by lawyers and color professionals who don't have the visibility they deserve. Our profession continues to be dominated by white men and, to a lesser extent, white women, and we need diversity in legal practice, innovation and legal entrepreneurship that are not Jay Foonberg and can speak with the experience of building and growing, and innovation in one World that is so different from thirty years ago (this is not an argument with Mr. Foonberg, whom I have given public props to be an innovator in his day – but we have to hand over the baton).
As a precursor to sharing information about EVERY coaching, marketing, legal practice, or other program, I would like to give lawyers some pointers on what to look for when choosing a management, coaching, marketing, or other money-making program avoid wasting money. Click here to read Part II.